Post by princehira on Oct 30, 2024 17:13:20 GMT 10
The reality is that there was a radical change before and after the Internet ! Think about it:
Previously, companies were forced to take their products or services to potential customers and insist that they buy what they had to sell.
Today, it is more common for potential customers to search for products or services offered by companies organically and create a loyal relationship when they trust them. Have you noticed this before?
This behavioral revolution only happened because the need to sell more (especially to the same customers) brought to light Digital Marketing : one of the most effective sales methodologies in the modern world!
Another reason why Digital Marketing is so popular is that it imposes few barriers to entry for those who want to work in the field.
With a few woocommerce web design service months of consuming content on the Internet, anyone interested can seize one of the opportunities that are only going to grow!
In this guide on what it's like to work with Digital Marketing , you will learn:
What are the areas of Digital Marketing ;
What technical skills are required;
And which books to read to learn more.
Starting with the following areas, you will see that there is room for your creativity to be rewarded in Digital Marketing — so read my tips until the end!
Essential Digital Marketing Tools for your Strategy
1. Know the different areas of Digital Marketing
It is precisely because it is a sales methodology that Digital Marketing brings together different areas — each with its own specialty — to be activated according to the demands and objectives of each campaign.
By the way, "campaign" is what we call a collection of strategies planned and executed with various objectives, such as, for example, increasing the visibility of a brand.
And I say that a campaign is a “collection of strategies” because every area of Digital Marketing will have a specialist coordinator who, together with the other managers and the campaign director, will make decisions about how to use the project budget to extract the best results .
You will learn a little more about these areas below, but know in advance that it is normal to feel more affinity with one specialization than another!
Digital Marketing also stands out for the variety of positions that can be occupied by different people within a campaign, agency or Marketing sector of a company.
Making each of these people use their strongest skills towards a common goal (which is Customer Success ) is the job of a Digital Marketing agency !
Now, take a look at the following list and consider: which area do you identify with most?
Digital Marketing Planning
It is the Digital Marketing planning area that encompasses professionals full of ideas, who participate most in the analysis, strategy and execution stages of campaigns!
They are the ones who monitor the competition and develop Digital Marketing plans together with the leaders of the other areas involved in the project (which you will learn about below).
It is also the planners who attend most of the meetings with clients, who expect results from the project!
And it is in this area that the budget will be defined and the delivery schedule will be scheduled to ensure that all other areas synchronize their efforts.
Enjoy our digital book and learn more about the subject!
Step by step: how to make a Digital Marketing plan for your company
Content Marketing
Everything that involves creating the content to be used in the project goes through the Content Marketing area .
There are professionals specialized in analyzing which types of content will be best to generate, for example, the greatest number of conversions!
The creation of such content is also the responsibility of Content Marketing, which needs to ensure that the brand's language communicates with the public's language.
Aspiring content creators who thrive on deadlines have their skills best explored in this area, whether it's planning, writing, recording, editing, or illustrating !
Tip: Digital Marketing Content: what is it for, after all?
SEO
SEO is the area responsible for optimizing the materials created by Content Marketing to ensure that the company is found on search engines!
I've talked about this a lot here on the Orgânica blog , but repeating it doesn't hurt anyone: SEO is the acronym for " Search Engine Optimization " or Search Engine Optimization when translated from English.
SEO professionals use the most up-to-date techniques to get a brand found on Google , Bing, and other popular search engines where potential customers search for solutions the company can offer.
Analytical and empathetic people, capable of anticipating other people's doubts and needs, make great SEO specialists !
Social media
It is the curiosity to understand how people behave on digital platforms that drives the area of social networks in Digital Marketing!
This area is responsible for publishing content on the brand's profiles on social media platforms , interacting with the public to humanize and deepen the relationship, and closely observing the behavior of followers.
In fact, people who are in tune with popular culture stand out when they need to perform well for a brand on social media!
Practical guide: how to use social media to build your company's image
Advertisements (Online Advertising)
The advertising area is for those who are experts in grabbing other people's attention and getting the maximum results with the least amount of effort!
This is because it is with paid ads (also called Online Advertising and "Ads") that a campaign goes beyond organic reach and makes the company be found by even more ideal customers.
Concise people who like to compare the results of one thing with another tend to become good experts in Digital Marketing ads !
Email Marketing
The E-mail Marketing area is perfect for creating an extremely valuable and intimate type of communication with the public through highly convincing messages.
It is a team in this area that will probably generate one of the highest conversion rates by understanding how to enter the customer's personal universe without seeming invasive!
People who are able to choose the right words to generate closer relationships and educate people in just a few minutes are the right type of people to convince potential customers in the area of E-mail Marketing.
Tip: Copy for Digital Marketing: what is copywriting + examples!
Inbound Marketing
We can talk about Inbound Marketing as an area of Digital Marketing that brings together and applies all the areas presented previously.
This is because everything related to being found by the ideal client and creating a relationship of trust with them is encompassed by the work of Inbound Marketing!
In fact, the following are fundamental steps in this area:
Planning and delivery of Content Marketing ;
SEO application ;
Use of social media and advertising, for example;
Execution of Email Marketing, etc.
The biggest benefit of Inbound Marketing goes far beyond having different specialists under the same roof: it extracts the maximum potential from the members of each area of Digital Marketing and guarantees extremely effective (and synchronous) execution for any project!
The Definitive Inbound Marketing Handbook
Data Analysis
Finally, data analysis : the part of a Digital Marketing strategy responsible for identifying whether the campaign was a failure or a success.
After all, without clear metrics on what defines victories and defeats, it is difficult to know what to improve, what to eliminate, and who to sell to!
In fact, the data analysis area not only defines the conclusion of a campaign, but its beginning as well, interpreting:
What will be sold;
To whom it will be sold;
And what will be the best ways to sell.
Although it may seem like the least practical part of implementing a Digital Marketing campaign , this is the soul of the business because the customer is the soul of the business — and understanding them is fundamental to the success of a company!
Now that I have introduced you to the main areas, let's move on to the next tips for working with Digital Marketing ?
2. Develop technical skills (hard skills)
Even though the different areas of Digital Marketing point to different skills , the fact is that they all require a genuine interest in the reasons that lead a person to act!
Understanding the customer's purchasing decision involves identifying what the ideal customer is looking for and providing the resources that will solve their problems.
This is good news: because it is a set of methods, you can learn how to assess customer behavior and guide them to take action towards their own goals !
This means that digital courses and certifications are more than welcome when it comes to working with Digital Marketing : you can learn everything online.
Tip: Free Digital Marketing Course: Understand the Advantages
3. Stay tuned for news
You can see that being creative is just one part of the job of a Digital Marketing professional , right?
Turning ideas into plans — and plans into actions — requires a conscious dedication to keeping up with the launch of new technologies or the popularization of new trends .
Unlike an engineer, for whom the rules of physics remain more or less the same over the years, a Digital Marketing professional depends on constant updating and daily attention !
There is no other way to survive in the market other than with true passion for the subject and a rush to master new techniques as quickly as possible.
4. Be aware of interpersonal skills (soft skills)
While technical skills (hard skills) are essential for you to master concepts and tools with excellence, interpersonal skills will define how you can stand out in Digital Marketing .
Furthermore, if your goal is to start a business, interpersonal skills are crucial to making your business expand — and expansion is everything that makes your business accepted, trusted, used by new people and reused by previous ones!
Previously, companies were forced to take their products or services to potential customers and insist that they buy what they had to sell.
Today, it is more common for potential customers to search for products or services offered by companies organically and create a loyal relationship when they trust them. Have you noticed this before?
This behavioral revolution only happened because the need to sell more (especially to the same customers) brought to light Digital Marketing : one of the most effective sales methodologies in the modern world!
Another reason why Digital Marketing is so popular is that it imposes few barriers to entry for those who want to work in the field.
With a few woocommerce web design service months of consuming content on the Internet, anyone interested can seize one of the opportunities that are only going to grow!
In this guide on what it's like to work with Digital Marketing , you will learn:
What are the areas of Digital Marketing ;
What technical skills are required;
And which books to read to learn more.
Starting with the following areas, you will see that there is room for your creativity to be rewarded in Digital Marketing — so read my tips until the end!
Essential Digital Marketing Tools for your Strategy
1. Know the different areas of Digital Marketing
It is precisely because it is a sales methodology that Digital Marketing brings together different areas — each with its own specialty — to be activated according to the demands and objectives of each campaign.
By the way, "campaign" is what we call a collection of strategies planned and executed with various objectives, such as, for example, increasing the visibility of a brand.
And I say that a campaign is a “collection of strategies” because every area of Digital Marketing will have a specialist coordinator who, together with the other managers and the campaign director, will make decisions about how to use the project budget to extract the best results .
You will learn a little more about these areas below, but know in advance that it is normal to feel more affinity with one specialization than another!
Digital Marketing also stands out for the variety of positions that can be occupied by different people within a campaign, agency or Marketing sector of a company.
Making each of these people use their strongest skills towards a common goal (which is Customer Success ) is the job of a Digital Marketing agency !
Now, take a look at the following list and consider: which area do you identify with most?
Digital Marketing Planning
It is the Digital Marketing planning area that encompasses professionals full of ideas, who participate most in the analysis, strategy and execution stages of campaigns!
They are the ones who monitor the competition and develop Digital Marketing plans together with the leaders of the other areas involved in the project (which you will learn about below).
It is also the planners who attend most of the meetings with clients, who expect results from the project!
And it is in this area that the budget will be defined and the delivery schedule will be scheduled to ensure that all other areas synchronize their efforts.
Enjoy our digital book and learn more about the subject!
Step by step: how to make a Digital Marketing plan for your company
Content Marketing
Everything that involves creating the content to be used in the project goes through the Content Marketing area .
There are professionals specialized in analyzing which types of content will be best to generate, for example, the greatest number of conversions!
The creation of such content is also the responsibility of Content Marketing, which needs to ensure that the brand's language communicates with the public's language.
Aspiring content creators who thrive on deadlines have their skills best explored in this area, whether it's planning, writing, recording, editing, or illustrating !
Tip: Digital Marketing Content: what is it for, after all?
SEO
SEO is the area responsible for optimizing the materials created by Content Marketing to ensure that the company is found on search engines!
I've talked about this a lot here on the Orgânica blog , but repeating it doesn't hurt anyone: SEO is the acronym for " Search Engine Optimization " or Search Engine Optimization when translated from English.
SEO professionals use the most up-to-date techniques to get a brand found on Google , Bing, and other popular search engines where potential customers search for solutions the company can offer.
Analytical and empathetic people, capable of anticipating other people's doubts and needs, make great SEO specialists !
Social media
It is the curiosity to understand how people behave on digital platforms that drives the area of social networks in Digital Marketing!
This area is responsible for publishing content on the brand's profiles on social media platforms , interacting with the public to humanize and deepen the relationship, and closely observing the behavior of followers.
In fact, people who are in tune with popular culture stand out when they need to perform well for a brand on social media!
Practical guide: how to use social media to build your company's image
Advertisements (Online Advertising)
The advertising area is for those who are experts in grabbing other people's attention and getting the maximum results with the least amount of effort!
This is because it is with paid ads (also called Online Advertising and "Ads") that a campaign goes beyond organic reach and makes the company be found by even more ideal customers.
Concise people who like to compare the results of one thing with another tend to become good experts in Digital Marketing ads !
Email Marketing
The E-mail Marketing area is perfect for creating an extremely valuable and intimate type of communication with the public through highly convincing messages.
It is a team in this area that will probably generate one of the highest conversion rates by understanding how to enter the customer's personal universe without seeming invasive!
People who are able to choose the right words to generate closer relationships and educate people in just a few minutes are the right type of people to convince potential customers in the area of E-mail Marketing.
Tip: Copy for Digital Marketing: what is copywriting + examples!
Inbound Marketing
We can talk about Inbound Marketing as an area of Digital Marketing that brings together and applies all the areas presented previously.
This is because everything related to being found by the ideal client and creating a relationship of trust with them is encompassed by the work of Inbound Marketing!
In fact, the following are fundamental steps in this area:
Planning and delivery of Content Marketing ;
SEO application ;
Use of social media and advertising, for example;
Execution of Email Marketing, etc.
The biggest benefit of Inbound Marketing goes far beyond having different specialists under the same roof: it extracts the maximum potential from the members of each area of Digital Marketing and guarantees extremely effective (and synchronous) execution for any project!
The Definitive Inbound Marketing Handbook
Data Analysis
Finally, data analysis : the part of a Digital Marketing strategy responsible for identifying whether the campaign was a failure or a success.
After all, without clear metrics on what defines victories and defeats, it is difficult to know what to improve, what to eliminate, and who to sell to!
In fact, the data analysis area not only defines the conclusion of a campaign, but its beginning as well, interpreting:
What will be sold;
To whom it will be sold;
And what will be the best ways to sell.
Although it may seem like the least practical part of implementing a Digital Marketing campaign , this is the soul of the business because the customer is the soul of the business — and understanding them is fundamental to the success of a company!
Now that I have introduced you to the main areas, let's move on to the next tips for working with Digital Marketing ?
2. Develop technical skills (hard skills)
Even though the different areas of Digital Marketing point to different skills , the fact is that they all require a genuine interest in the reasons that lead a person to act!
Understanding the customer's purchasing decision involves identifying what the ideal customer is looking for and providing the resources that will solve their problems.
This is good news: because it is a set of methods, you can learn how to assess customer behavior and guide them to take action towards their own goals !
This means that digital courses and certifications are more than welcome when it comes to working with Digital Marketing : you can learn everything online.
Tip: Free Digital Marketing Course: Understand the Advantages
3. Stay tuned for news
You can see that being creative is just one part of the job of a Digital Marketing professional , right?
Turning ideas into plans — and plans into actions — requires a conscious dedication to keeping up with the launch of new technologies or the popularization of new trends .
Unlike an engineer, for whom the rules of physics remain more or less the same over the years, a Digital Marketing professional depends on constant updating and daily attention !
There is no other way to survive in the market other than with true passion for the subject and a rush to master new techniques as quickly as possible.
4. Be aware of interpersonal skills (soft skills)
While technical skills (hard skills) are essential for you to master concepts and tools with excellence, interpersonal skills will define how you can stand out in Digital Marketing .
Furthermore, if your goal is to start a business, interpersonal skills are crucial to making your business expand — and expansion is everything that makes your business accepted, trusted, used by new people and reused by previous ones!